3 Key Ingredients to Building A Loyal Team For Your Business

3 Key Ingredients to Building A Loyal Team For Your Business


ne of the major keys to having a successful business is retention. So how do you retain key team members and customers? Some companies are willing to pay more to your employees, and companies offer the same service or product for cheaper. So how do you keep them loyal to the brand? Key is to treat them like a family. The Golden State Warriors just went the NBA finals with their two-time finals MVP for the third straight time, but he decided to take his business to Brooklyn because he didn't feel like he was part of the family. Here are the 3 key ingredients to building your loyal family.   

The first ingredient is food. Macy's gives away, little brownies or little chocolate. You go to the bank, they'll have coffee for you. The nail salon has the fruit infused water or even wine, some barber shops offer beer. There are just random little things like that businesses will do that separates them from the rest. So, it's like the aspect of what's the hospitality, right? Many of Jesus's miracles surrounded by food as well. 

The second ingredient is communication. How are you communicating with customers, and do you allow them to shoot back to you? It's one thing for you as a business owner to communicate with your customer. And the other thing for the customer, communicate to you. It's very common to see that successful businesses asked for a customer to fill out a customer satisfaction survey. We want to see how we did what could be improved. 

The third ingredient is going above and beyond. Always go above and beyond what the customers want and desire. How can you go above and beyond to serve the customer? Provide them beers, magazines, mints, and provide an amazing experience. All businesses are all about experiences. So, everything that you can do as a, a business, create a different customer experience. That's what will set you apart to whether your business will flourish or not. So cost, fatality, real food communication. And the last one was what experience above and beyond and that experience. Yeah, creating views. So same thing. How could you give them, how can you make that go above and beyond for them?

How you treat business partners and customers is important. As a family, there's a bigger chance that they will buy your product or services. If you keep it strictly just you and the customer, that and family, they'll give you some money, but there's no loyalty there. But people are very loyal to the brand. So, as people will say, "I don't go to Shell gas stations or Chevron gas stations." Or whatever else, because there's an aspect of loyalty. You know, there's a thing called a loyalty card. You know you buy Starbucks to get down to that “Gold Card” and bonuses; every five coffees in the six for free. It brings sort of brings forth a sense of loyalty. So go out there and meet your new family members!


Yoichi "Chef Yum Yum" Kato


Yoichi Kato is an author, speaker, serial entrepreneur, and a Navy veteran. He is a master business networker & connector who is always connecting people. He is also an amazing Chef who provides private chef services all over San Diego. Yoichi loves to help others and see them thrive.