Avoiding the Shiny Object Syndrome


Can you visualize a friend or a colleague who’s always doing something new and constantly changing their hobbies or careers? This was me, big time! I love doing or working on things that are fun. The challenge was I applied the same “feeling” in my businesses. Yes, I said businesses - multiple. I would immediately start the business that was proposed to me, and I would start another as soon as the previous business wasn’t as fun as it was in the beginning. I experienced a lot of start-ups, but never got near the finishing.

This quote was always top of my mind, “Nothing changes, if nothing changes.”

COMMITMENT. Your business is like a relationship. What is unique though is you only have to worry about just the half part! Right?! Success has already committed to you. So to avoid the “shiny object syndrome,” decide to commit to your start-up in sickness & in health, through rich or poor until fail or success. Once your mind, body and soul agree to this commitment, the rest is do-able and possible.

BLUEPRINT. Your business is like a vacation. Now that’s a more sexier way to see it, right?! You know where you want to be in your business and it’s your responsibility to figure out how to get there. When you go on vacation, your mind immediately goes into thinking of things you’ll need for that vacation. You’re thinking of accommodations, travels, excursions, and, of course, who to bring along with you. So to avoid the “shiny object syndrome,” plan out all pieces of your business from acquiring customers to paying yourself.

PROCESS. Your business is like a seed. It starts as a seedling that in due time becomes a tree. One of the things I enjoyed planting when I was younger was tomatoes. I planted it at a specific spot where sunlight is present, but not too direct that it will dry it down. I’d come back to it two to three times a day to water it with the right amount depending on the weather, not too much and not too little. So just like a seedling, to avoid the “shiny object syndrome,” constantly pay attention to the progress of your business. You need to be ready to adjust as changes will happen, but remember to stick to the process.

Like life in general, anything new is not so easily adaptable at first.  However, the moment you keep doing what you committed to, stick to the plan created, and continue through the process, eventually everything becomes natural. Remind yourself everyday how powerful your mind and actions are and that literally anything is possible!!!

My wish is for you to just start and finish!

Jennifer Meim


Jennifer Meim is a Graphic Designer who works with Entrepreneurs to transfer their vision into fruition. Jennifer has a natural gift of being in tuned with her clients to understand and to see their vision. For at least a decade, Jennifer have supported and worked closely with founders and CEOs to launch their ideas from table talks to tangibles. Jennifer is a self-taught designer, and continuously strive to learn especially with new technologies. Her creative soul and genuine love for people makes her one of the most approachable, dependable, and trustworthy designers in San Diego.