Being Selfishly Unselfish

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“If you help enough people get what they want, you will get what you want.” - Zig Ziglar

Throughout the early years of our life, most of us have grown up thinking everything is given to us. We have expectations that others, whether that may be our parents, siblings, or teachers, will take care of us. We receive without giving. But in reality, it is quite the opposite.

Our whole activity needs to be focused on providing service. Why? The reason for that is simple. Because our reward in life is always equal to our contribution, or service. If we are looking for the reward, we only need to concern ourselves with giving. Because receiving takes care of itself.

Frequently I see people in networking events just handing out business cards like they are Oprah. “You get a card, you get a card, everyone gets a card!” It’s such a turnoff, and their business cards get quickly thrown in the recycling bin. Instead, what they should do is come from a place of value. “How may I serve you?” When you have a decent conversation and figure out what the person wants, people are more likely to build that relationship with you and eventually do business with you.

There’s a book I recommend called Influence by Robert Cialdini. One of the principles he describes is the importance of reciprocity. What this means is that I am obligated to give back to you the form of behavior that you first give to me. For example, if you invite me to a birthday party, I should invite you to one of mine. If you do me a favor, I owe you a favor. In layman’s terms, whatever you give, you receive.

The more you give and elevate others, the more likely you are rewarded.

Rommel Cabal


Rommel is an expert at being LIT. He believes that anyone can achieve mastery using the principles of Learning, Implementing, and Teaching. His goal is to empower and teach people to focus on the skills that they already have, and adapt them in a different way to start businesses of their own.