Belong To A Tribe

Belong To A Tribe


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It’s such a great feeling to be able to launch your business, it starts to grow, and you need help. Who better than family? Not only are you giving work and a paycheck to your loved ones, but you’re also assured that you are working with people you can trust. Most people in the entrepreneur world would not advise going into business with family.

On the contrary, I believe that is possible, the most significant thing when starting would be keeping an open and honest line of communication with you and the family member. Just because someone is related to you does not mean you should forgo legal contracts. Doing so can save your relationship in the event of any problems.

One of the most significant risks you take when working with family is the possibility of losing their love and support over a business decision. To avoid this, be sure to communicate roles and expectations clearly and often. One of the fastest ways to demotivate your current employees is to show special treatment to family members. When you hire a loved one, set your ties aside at the office door, and focus on business. Focus on creating a fair environment where all employees are treated equally. One of the fastest ways to demotivate your current employees is to show special treatment to family members. When you hire a loved one, set your personal ties aside at the office door, and focus on business.

Focus on creating a fair environment where all employees are treated equally. Most brands don’t think beyond collecting phone numbers and email addresses. How you treat new community members within the first 30 to 60 days will determine whether or not you keep them in the fold. And for every growing business, customer retention is the Holy Grail. After a member joins your community, it’s your job to keep them engaged. Don’t bombard them with emails. Opt for a few strategically spaced-out messages on how to navigate your platform or take advantage of special features. And if you have any additional products or services, now is the time to offer them.

In business, tribes are often social groups linked by a leader, shared purpose or goal, common culture, or organizational boundaries.

Belonging to a tribe in a business can infuse passion among team members and awaken collaborative instincts. Tribe members frequently identify key competitors and work collectively to defeat them. Historically speaking, humans are conditioned to seek affiliation through families and tribes. These groups band together and establish rules to create a sense of safety and belonging fight a common enemy or accomplish something meaningful. To be able to climb the latter, having a mature and self-aware leader at the helm is paramount; an egocentric leader can drive destructive tribal behavior. Furthermore, the deliberate application of organizational systems can, directly and indirectly, leverage tribal forces.



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Michael Fisher

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