Create a Tribe That Rallies for Your Success

21-23 september 2018 | Jenna Lane missouri |

I find it intriguing to look back over time and analyze how people and marketing were in the past in comparison to how people and marketing are today. In my fascination of this topic, I hear a lot of talk about tribes and communities and building one of your own. I simply love this idea and don't really comprehend why it has taken so long to come about. Building a tribe – a community of people that stand behind you and rally for your success – is simply phenomenal.

Remember, a tribe is a group of people of no particular size, with a common interest or goal and a recognized leader. As entrepreneurs, having a tribe matters because we all go farther when we have a group rallying behind us.

So, the question is, "How do I build a community of responsive people – a community who actually wants to hear from me and is engaged as well?"

It's quite simple - it all starts with you. Who are you? What's your story? What kind of community do you want? What kind of leader do you want to be? Answer these questions, live those answers in life, and your tribe will build itself.

Who Are You? Where Do You Want to Go?


People today are beyond following others blindly. If you want people to follow you, you have to let them know who they are following. They want to know who you are, what you stand for, and where you want to go. Deciding the answers to these questions will help you confidently show up to lead

What Are Your Interests?

Narrowing down your interests enables you to limit your focus on what you want to build. It helps you define where to find people and how to create those common interests and goals. Decide what your most important interests are so you can be most beneficial in helping others and you will find those who can be most beneficial in helping you.

Who Do You Want to Hang Out With?

The only way to build a tribe that will enhance you and help you be a success is to clearly understand who is a great fit for your tribe. Think about people's traits like their values, beliefs, strengths, weaknesses, experiences, and backgrounds. Also, ensure the community you build will be conversing in the same conversation. What are their goals? Do their goals complement your goals? In other words, consider what someone will be bringing to your table. When everyone's traits and goals complement each other, synergy develops and you suddenly find yourself leading a fantastic tribe.

Your tribe is your ally in this journey called life. Choose these tribe members carefully as they will have tremendous affect in your life. When creating and growing your tribe, choose people who are uplifting, of good cheer, seek to inspire and motivate, and help you grow and recharge as these are the types of people who will consistently stand behind you and rally for your success.

Janine L. Holman

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Janine Holman is a freelance writer, photographer, and travel blogger - founder of Life Beyond Awesome – a site of travel journeys for adventurers, foodies, and lovers of luxurious things.  Her stories cover both local and international travel and focus on diving into cultures and communities and the people who make them thrive.  She invests time in learning how to best travel on a dime – being money smart and maximizing travel dollars while still enjoying the luxurious side of life (spas, restaurants, quaint places to stay, etc.).  Janine covers all kinds of topics and is known for being adventurous, enjoying the outdoors, and embarking down the path less traveled.  Most of all Janine enjoys sharing her life’s adventures and showing others how they too can design a Life Beyond Awesome.