Delivering Content That Inspires Action And Takes You From Speaker to Thought Leader
It’s one of the top questions I get asked by clients, “What should I talk about?”
When designing a talk or presentation, there are 7 criteria to consider to make your content stand out and position YOU as a Thought Leader:
1. Does your content promote self-sufficiency?
Does your content allow your audience to implement and take positive action for themselves, without your direct guidance? If what you are sharing doesn't allow someone else to make it their own and take action, nothing else will matter; your ideas and information will join the dreaded graveyard of content.
Deliver content that allows your audience to implement and internalize, now.
2. Is your content significant?
Each puzzle piece is a significant part of the whole. So should be the idea you deliver to an audience.
Choose significant content that supports your audience to achieving results, now.
3. Is your content valid/relevant?
Check your stuff! Be on top of (and ahead of) trends and filter content through your idea lens. If your content is obsolete or boring, so are you.
4. Are you sharing content of interest?
Present ideas that are unique and innovative that may even challenge current beliefs. Apply your unique lens and connect how the audience can adapt their own perspective.
Deliver content that is focused on THEIR TRANSFORMATION.
5. How useful is your content?
Put yourself in the shoes of your audience and ask yourself:
• How useful will this content be beyond the presentation?
• Will this help solve a problem?
• Will it matter if I don’t share this?
Be brutally honest with yourself. Thought Leadership is diminished by ego.
6. Is your content learnable/relatable, NOW?
Share content that is relevant NOW to your audience. That is, what’s outside the edge of what they already know. Invite them to the edge of 'comfortably uncomfortable' and they will follow you into the beyond!
7. How feasible is your content?
Ask yourself, is it possible to share your idea in the time you have allotted?
When you approach feasibility from your perspective, your audiences become victims. Not cool.
Put yourself in the shoes of your audience (each ONE of them). Ask yourself, “Is this enough time for them to achieve [my intended result]?”
Share content and ideas that allow you to be the expert, are appropriate for your audiences, and create transformation, now!
The 7 criteria work together like gears in a machine. Each is integral to the other.
Speakers who use the 7 Criteria for Expert Content Selection see increased audience engagement, enjoyment, and transformation... which in turn means increased returns, authority and success. Presenting content and ideas that inspire action takes you from being UNheard to UNstoppable, and positions you as an Influencer and Thought Leader!
Davide Di Giorgio
Davide Di Giorgio is the Co-Founder of the Global Thought Leaders Network, Founder of the UNapologetic Speakers Community, Creator of the Speaker Experience at Sea, and TEDx Coach. He is on a mission to deliver VISION and positive transformation around the world. As a longtime theater producer, creator, educator, and visionary leader, he takes an UNapologetic approach to creating community, connection, and change that shatters the mold of following formulas and blueprints, and has made him the go-to creative expert for on-purpose leaders with big ideas worth spreading who want to go from being unheard and uncertain to UNforgettable and UNstoppable Speakers and Global Thought Leaders. www.DeliverVision.com