Grow Your Business by Growing Their Tummies

Grow Your Business by Growing Their Tummies


Let's talk about scaling your business, and yes, I do mean growing your client or team's literal belly. It's the idea of feeding the people around you and feeding them in the sense of acknowledgment and appreciation. This article is about growing your business with the power of gratitude.  Showing appreciation to both your customers and your employees. 

When I used to belong to a network marketing company, whenever my team or I would hit a certain point in the company for recruiting, the upline would take us out to dinner as a way to show appreciation and build camaraderie. 

Even something as simple as a dinner; I can pay for my food, but it still made me want to do more to be able to get that acknowledgment. As a chef, I love being able to cater for small dinner parties and catering for those that want to show their customers and their employee's appreciation. 

#1. It lets them know you're thinking about them. The worst feeling to have as an employee or even as a customer is that you don't matter. When you, as the team leader and the business owner, throw these clients or team appreciation dinners, it allows them to know that you do care and appreciate them. It has that feeling of 'this person cares.' Again, anyone can buy their dinner, but it's a different level of a token of appreciation when it comes from the business owner to the customers or the employees.

#2. Showing appreciation builds camaraderie, chemistry, and culture with a team. That chemistry builds rapport with the customers. The more rapport you have with customers, the more trust you gain from them. Those are all important and common factors to scaling your business. Buying someone a $40 meal through a private catered chef, like myself, may just be $40, but that can go so much further from the referrals from the work ethics of the employee or the customer. So, think of it as when you show your appreciation, like such that $40 or spending on that meal as an investment into your company's future.

#3. It's fantastic for PR and advertising. When you show social media photos of your team bonding over dinner that you paid for or showing customer appreciation, it allows prospects to see a little deeper into your business. "Wow, this company does care about their team members and their customers!" It has that heartfelt effect and of wanting to do business with you because they want to be part of that dinner or for their team members wanting to work for you.


Yoichi "Chef Yum Yum" Kato


Yoichi Kato is an author, speaker, serial entrepreneur, and a Navy veteran. He is a master business networker & connector who is always connecting people. He is also an amazing Chef who provides private chef services all over San Diego. Yoichi loves to help others and see them thrive.