How do I know when it's time to scale my business?

How do I know when it's time to scale my business?


How does this solopreneur know it's time to scale their business? 

When you cannot be two places at once in physical form or if you're falling behind in your automation. 

Let's take for instants my company where I provided courses and programs online and in person. 

Online is easy because you can be more than one place at once. But it can also be difficult because the internet is fast and you could find yourself concussed or spending a lot of time on the computer doing the tasks your not passionate about. I highly recommend finding a trustworthy vertical assistant. And as you scale, you will need to hire more. The more people you serve, the more people you will need in your company to make it run smooth. 

An in-person business is much more difficult because you can not teach one program in two different physical locations. 

So here are three steps that you can use immediately to scale and sustain the integrating of your brand and your company. 

1. Discover what your brand is and who it serves. Next who do you want to represent your brand ( an extension of you), followed by what criteria do those representing you and your brand have to meet to represent you well. 

2. Contact a lawyer who specializes in Licencing and Franchising. So that you can scale your brand and company with peace of mind that you protected as you scale. 

3. Decide if you are scaling an online business, in person or both. If your business in online then again you can be everywhere at once and you would look into hiring employees to assist you in the digital arena as well as the implementation of social media video, copy, content, marketing, advertising and assistance in automation. If you are looking to grow your business through having trainers or facilitators training your material and representing you and your brand, then you want to go back to question 1 and get crystal clear on who you want representing you and how your brand is to be represented. 

You know your ready to scale when you have a proven product or service that people are buying, and you have more business than you know what to do with. That's when you're ready for a larger team. And that's when you're ready to scale.

Nadirah Bray



Entertainer, Instructor,Trainer and Coach

Leading Authority on the Healing Power of Belly Dance. Creator  of well received Goddess In Motion and Bodies in Motion Method. International  multi award winning performer and master instructor.  Host on Workout San Diego and The Talk of San Diego Network. Founder of the Goddess In Motion Institute  Live a life you love, create a business as unique as you are and a legacy that you are proud of.