How Public Speaking Will Empower Your Entrepreneurial Freedom
Think about the actual definition of freedom, the power or right to act, speak, or think as one wants without hindrance or restraint. Yet, I often meet people who have never spoken publicly about what they do or the product they sell because they say they have never been asked. But in today's virtual world, your opportunity is just a click away, and you don't need an invitation!
In truth, the real reason you’re not promoting your product is lack of confidence in yourself or your lack of knowledge in your product or service. Ironically, those are the same reasons a consumer will choose not to do business with you. People will tell you the reason is price, but that is never true, and the next time someone uses that as an objection I want you to remember the name Gary Dahl.
Dahl invented The Pet Rock in 1970 when the federal minimum wage was only $2 an hour and he sold them for $4 each. Think about that; 1.5 million people spent two hours of their pay on a rock. A rock! So no, I never believe price is an objection. If a potential client likes you or what you do better than anyone else, price doesn't matter.
With all of that said, you should know your business well enough and have the confidence to speak about it publicly. There is empowerment in knowing people are listening to what you have to say and it also helps you rebound from a blocked shot.
I have watched entrepreneurs with great products totally tank a presentation by not knowing their product or being unlikeable. You can literally see their confidence deflate like a New England Patriots football and the connection with their audience end like a dropped call.
If they would switch gears and sell themselves while mentally regrouping about what they are selling, they would still have a shot at saving the pitch.
How many times on Shark Tank have you seen one of the investors say, "I'm going to make you an offer because I like you." After all, isn't that why we all became entrepreneurs? We liked ourselves, our products, or ideas so much that we willingly gave up a regular paycheck, benefits, and stability for the freedom to act and speak as we wanted.
Never forget that you had the most to lose, yet you were the first to invest in you.
Part of our self-worth and self-esteem is gained by our perception of what we think other people think about us. It has been psychologically proven that our body actually has a release of dopamine when we see a "like" on one of our social media posts. A complete stranger can trigger a physical reaction in our own brain by a simple click.
Now think about how empowered you would feel speaking in front of a crowd of people or a camera with a crowd watching and getting applause, likes, and shares.
Knowledge breeds confidence, confidence empowers, and power is freedom. Try doing Facebook Live mini events. Make it fun and sell you and your staff as much as you sell your product or service. If trade shows don't fit your business model, host community events where you can meet and talk to people face to face.
Speak up and free yourself from your desk chair! Empower your possibilities and enjoy your newfound freedom.
Jody Taylor is a former women's professional football player who also served as the Women's Professional Football League's Media Relations Director for seven years working with 52 teams nationwide and some of the largest media outlets in the nation. After hanging up her cleats she officially launched her own Public Relations, Marketing, and Talent Management firm, Sixty5 Medianamed after the jersey number she wore her entire football career. Taylor works with clients that range from small businesses to celebrities, recording artist, and professional athletes. Additionally, she serves as the Assistant Editor of What's Up Hollywood, is the lead Correspondent for San Diego's Bolt Report and writes as a guest journalist for five other national publications.