How to Dream and Create Your Reality

How to Dream and Create Your Reality


As entrepreneurs, we dream of turning our startup or small business into an empire. As we are writing our business plan and getting all the pieces together to open our doors, we know that this will be the seed that grows into the future we want. New entrepreneurs are optimistic and hopeful that they will see exponential growth and can expand quickly. Now while quick growth can be lucrative and exciting, you have to ensure that you have the proper foundation in place before you start expanding.

What does a strong foundation look like? To have a strong foundation, you need to have several things. Three of them are systems, a strong core team, and knowing your customers. 

When you are managing one location or small group of employees, it is easy to get by, by micromanaging. While micromanaging can give an entrepreneur a sense of control when the company is small, it is an unsustainable practice if you are looking to expand and grow. To scale your business, you must set up a strong core team. You cannot be everywhere at once, and you cannot have eyes directly on everything. When you have a strong core team, you can step away from the smaller day to day operations and focus on the big picture because you know that you have a capable team. 

Now to have a capable team, you must have a plan. Systems are the plan we give our team to ensure that everything is running smoothly and according to plan. As you begin to grow and expand, you will want to ensure that you have consistency across the brand. Creating systems that everyone follows is a major way to ensure that every location, branch, or pop up is doing the same thing. When you are creating the systems, make sure your employees can still be innovative, but they are not stepping away from the brand message. 

The brand message is very important to your core clientele. It is one of the reasons why they stay loyal to your company. While you are building your foundation, you should know who your customers are and what their likes and dislikes are. When you know your customers, scaling and expanding becomes easier because you will know whom to market to. Many companies, such as Walmart and Home Depot, failed to consider who their core clients were and tried to expand into areas without understanding their new clientele. Both Home Depot and Walmart had a very difficult time expanding into Asia because their marketing and brand messages were not well received in the Asian Market. They didn’t understand their clients and their needs. 

Turning your startup or small business into an Empire is an amazing goal, but before you can grow to make sure your castle has a strong foundation. When your company has that foundation, it can withstand the difficulties that may cause a weaker foundation to fail.

Mel Andre

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Mel is an Entrepreneur, Motivational Speaker, Life Coach, and Business Consultant. Her passion in life is helping people. Mel uses her businesses to help motivate, educate, and empower people to live their best life and find the success that they are looking for.