Online parties are not just for selling...
Have you ever been invited to or hosted an online party on social media? Back when I started network marketing in 2014, online parties were brand new. They produced a ton of sales from posting in a FB event 3 times a day for 10 days. My first one generated almost $1,000 in sales. I thought it was the coolest thing that I was getting paid to post on Facebook!
Fast forward to 2018. We are now getting completely inundated with event invites, getting added to group after group without permission, and seeing links constantly in our newsfeed. Now you can have a 10-day online party that produces $0 in sales. Why? Because the focus has changed. People are tired of getting sold to. We are provided with offer after offer from one company to the next. We are overwhelmed with products and links.
So you are probably wondering, if online parties are not about the sale and so many fail, what is the purpose? The purpose is to expand your network and make new connections. It’s about communicating with those who RSVP to that party to find out their hang ups, and educating them on how your product or service can meet their needs. It is not only about getting the sale. It is all about building trust, connecting with your audience, building relationships, being consistent, and providing entertainment and value to set yourself apart from your competition.
You want people to remember you after that party is over and to think of you when they think of your brand. You want your name to pop up in their mind when they are in need of the product or service you offer. You want to make people feel important instead of making them feel like you want something from them. You need to go into parties with the mindset of what you can do for others instead of what others can do for you. Consider calling it a class instead of a party. Focus on educating instead of selling.
People buy from those they like, know, and trust. If you are running an online party with an audience full of strangers, you probably won’t get many sales if all you do is post pictures and words. It is way more effective for you to go live in that party, to send private messages to the guests, and to focus on making connections and building relationships instead of just making the sale. Those relationships could turn into customers, business partners, and referrals. It is about planting seeds. Be consistent, coach your hostess, and set your goal on expanding your network. Do not be disappointed if you didn’t make a sale be proud that you made new connections.
Lauren B. Aven, M.A
My name is Lauren B Aven. I am a wife, mother of 2 girls, high school teacher, and entrepreneur. When I was introduced to network marketing in 2014 with Younique, I found a new and exciting way to make an even greater difference in the lives of others. My life's mission is to uplift, empower, and validate women to look and feel beautiful and lead them to live the life they love.