Servitude for Gratitude

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Was there a problem you wanted to fix when you started your business? Think about that problem. What is it? Do you have a ‘cure’ for that problem? Every successful business has a meaning behind it. The business is modeled to fix a specific issue in the world, which in turn grants them compensation for their time. If you aren’t doing too hot with your profits, I would advise you to find that ‘cure.’

You see, after finding your “why,” you should really focus on serving. I know it sounds weird that you spend all this time figuring out why you are going to start this business and I tell you to start serving. But, without servitude, there is no gratitude. Your clients will not know how thankful and how devoted you are if you don’t serve them. If you start serving people with giving them pure knowledge, in the beginning, they can either think in one of two ways. The first would be, “It's so amazing that he/she knows so much… Babe, I think we should hire someone with this much experience!” Or, they can say, “Hey babe, I’m glad he/she gave me a lot of pointers, I think I can do it myself!” Which in my opinion is better. This is because when they mess up, they will go back to you, leaving you to fix not only ONE of their problems but MANY! Meaning, more compensation for your time!

By just being genuine, you can get way more out of life. Whether it be in relationships or in your business. When you give and give to those around you, you’re bound to receive! After giving and giving to your prospects, it's time to get compensated. One way to approach this is to inform your prospect of all the value that you’ve given them and to ask them then how they see you helping them. This is a crucial part because it shows that you’re still giving and subconsciously proves to the prospect that they need you even more!

Before I started my aquarium maintenance business, I volunteered at the age of 14 in mainly saltwater aquarium stores. This may seem young, but I was determined because I knew I wanted to learn all of their knowledge and quickly. When I started volunteering practically all of my time, the owners of the store noticed that I was driven and passionate about aquariums and its inhabitants, they then started to pour all their knowledge into me. I acted like a sponge and drew up as much information as I could to better my knowledge. Now, I can use my experience and knowledge and impact the world with one coral at a time.


Leandro Brandao

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Leandro is a ‘Teenpreneur’ whose passion is saltwater aquariums; which have helped him through many tough times. Leandro started an aquarium cleaning service in San Diego called, Reefalicious, as well as co-founded a clothing brand for entrepreneurs called “Enspired.” Leandro pioneered the Young Entrepreneur Society (YES) Club at his school and is now a director at multiple schools. He helps fellow students like him who have the burning desire to start their own business and pursue their passions successfully. He aspires to be the person he wished he had when he was younger.