Spring Cleaning Your Social Media
Spring is upon us and so is spring cleaning, that time of year we get inspired to clean up our office and home. But what entrepreneurs often overlook is cleaning their social media pages (the most important cleaning needed).
Long before TMZ started digging up virtual dirty laundry on celebrities, consumers, business owners, and contractors started Googling people they wanted to work with.
Google yourself to see what comes up. It is one of the very first things I do with new clients because I want to see what the average person sees when looking up their name and business.
After you Google yourself, it’s time to clean up your Facebook. If you want Facebook freedom, it is an absolute must that you create a separate personal account and make it private. Even an alias is a good idea. Two years ago fitness guru Jillian Michaels had a private account on Facebook for her friends and family until her wife posted a photo meant for her pro account and accidentally tagged the private account that was under Jill Mike. Within minutes she had thousands of friend requests and people checking out the photos only meant for her friends. I'm guessing Heidi had to do burpees for a week.
Speaking of tagging, dedicate some time to removing tags on your personal and professional pages from photos or posts that you wouldn’t want clients to see. I'm sure Mardi Gras was a blast, but the last thing you might want your clients to see is photos of you reliving the movie Girls Trip. I recommend utilizing Facebook's photo tag settings so you can approve or decline the tag before it is posted. You don’t want to shut down tagging altogether because it is a very important visibility element for your business.
Next, stay off of public forums. There are way too many haters with nothing but time on their hands and will make it their life mission to find you online and tag you as well as the company you own or work for. My rule of thumb for my clients is if you wouldn't stand on a box in front of your business and share your viewpoint, stay off your social media soapbox as well.
Synchronize all of your profile photos. Just like the sign out front of all the different Starbucks is the same, the "sign" on your different online locations should be the same as well.
Update your profile and keywords in your bios for the same reasons that storefronts change their window displays; give followers a new reason to come in. Follow and unfollow accounts; new vibes bring new business. Also, make it a point to give your vendors a shout out when appropriate. It's a great way to network and let your competitors’ followers know they have options.
You need to remember how important social media is for your business. It is time-consuming, but well worth it if done correctly. This is often the first impression shoppers have of you, so if you don't have the time, it's a profitable investment to hire a professional who does, and I just happen to know someone.
Jody Taylor is a former women's professional football player who also served as the Women's Professional Football League's Media Relations Director for seven years working with 52 teams nationwide and some of the largest media outlets in the nation. After hanging up her cleats she officially launched her own Public Relations, Marketing, and Talent Management firm, Sixty5 Media named after the jersey number she wore her entire football career. Taylor works with clients that range from small businesses to celebrities, recording artist, and professional athletes. Additionally, she serves as the Assistant Editor of What's Up Hollywood, is the lead Correspondent for San Diego's Bolt Report and writes as a guest journalist for five other national publications.