The Four Commitments


Are you ready for commitment?

Do you want to make this your most successful year yet?

Would it be unreasonable to ask you to make four commitments?

In chapter seventeen of Being UNapologetic, I describe the concept of being unreasonable when it comes to successful, visionary leadership.

“I want you to be unreasonable, but not in the traditional sense; rather, what areas are you willing to explore and who are you willing to be to lead others to their own greatness? It’s been my experience that having an unreasonable approach can be the most effective way to establish your leadership (and the depth of your message).”

Especially when it comes to personality, after a lifetime of studying renowned leaders and visionaries across multiple industries, I’ve uncovered that the world’s most successful people all share one common trait in particular:

“An unapologetic commitment to who [they] are being for others: Dolly Parton is the epitome of unapologetic. She carries no airs about the way she looks, how she talks, or what she does. She shows up fully as herself and has built a wildly successful career doing so.”

Think about other greats like Walt Disney, Rosa Parks, Elon Musk, Lady Gaga - each of them great in their own way, each unapologetically committed to who they are to create impact for others.

How committed are you to who you are and what you believe?

Here are four commitments I live by that I’ve learned by working with and studying thousands of extraordinary people around the world:

1. Commit to a Singular Vision That Benefits Others

Doctor Vidya Reddy, is a woman on a mission with a clear vision. Here is what she has to say about vision:

“I believe every human being is worthwhile. It has been my plight in this life to give a voice to the voiceless. I have helped educate countless little girls in India to go from abject poverty to boundless possibilities! My goal is to awaken the human consciousness and to empower humankind again, by making you aware of the potential that lies within each and every human being!”

To date, Reddy has sponsored and educated over 1000 young girls in India who would otherwise not have received an education.

As she describes it, “I knew in my heart that this is the work of my soul” and the abundance that spills over to her business and personal life is awe-inspiring to witness!

How clear is your vision?

Does it benefit others?

Are you committed and unwavering in your belief?

2. Commit to BEing the Person Who Will Celebrate Bringing That Vision to Life

Who are you day-to-day?

Do you celebrate everything (even your failures)?

Celebration is one element that I have experimented with a lot. It has radically changed just about everything in my life, from my business to my personal relationships.

Are you willing to become the person who focuses on who you want to become?

Who is that person? How do they think? Who do they surround themselves with? How do they treat others?

When you commit to being that person, and you celebrate the good, bad, and ugly of the journey, your vision will unfold effortlessly. Try it!

3. Commit to Telling Everyone (Obsessively)

This is one of the foundational skills I teach speakers and leaders. It’s the simplest concept, and yet even some of the most successful people I work with take pause when I ask them, “How many people really know what you’re up to?”

The answer is always, “not enough people!”

What are you waiting for? Once you have a clear vision practice sharing it with everyone you meet.

Posting about it once on social media doesn’t count.

Commit to sharing your vision and what you’re up to at least three times every single day.

Here’s a tip: no one really loves a person who constantly talks about themselves, but most people will ask about you if you ask about them first.

4. Commit to Building an Army of Beneficiaries and Ambassadors

Instead of falling in the trap of collecting proof of your work (i.e., testimonials, endorsements, selfies with influencers) what if you were on a mission to empower people to become the beneficiaries and ambassadors of positive impact?

In my own work, I get to work with people with a big message who go on to spread that message to millions around the world – the ripple effect in action.

How do you create ambassadors? One positive transformation at a time. Focus on serving others. Whatever you want the most, give it.

I want to land corporate and celebrity endorsements so that I can grow my Project Being UNapologetic that supports high school performing arts programs and teachers. So, I put my money where my mouth is and personally funded the first project. I’m leading the way and building my own personal army of people who are benefitting from what I’m up to.

As a result, the first project’s video on YouTube has already been seen over 15, 000 times. Why? Each person who was impacted by the project is now an ambassador, and they will tell everyone they know about the guy who showed up in their classroom to surprise them with a big check!

You’re ready, now!

When you commit to your vision, the results are always extraordinary! So what are you waiting for? We’re waiting for you!


Davide Di Giorgio is an Author, Professional Keynote Speaker, TEDx Speaker Coach, and Leadership Coach. He helps people with big messages change the world while they travel world.

Davide's book, Being UNapologetic is a ten country international best seller and has received high praise from book lovers and critics globally.

His philanthropic endeavor, Project Being UNapologetic dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students.

Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo.