Book Review: The One Page Marketing Plan by Allan Dib
The One Page Marketing Plan by Allan Dib is perfect for someone just starting out or for those who are simply looking to understand marketing. The best part about this book is the clarity and simplicity.
“Plan” breaks your strategy down into nine sections. Each section is easy to understand and gives you the opportunity to go in-depth later on when you have more time and/or if you want to implement more. The clarity of this book comes from the use of modern and real companies such as Airbnb, Alibaba, and Uber. Using real companies that are relevant to today's fast-paced lifestyle creates an image of what it really takes to get your marketing to a place of excellence.
While many marketing books were written in the early 2000s, “Plan” was written in 2016 and puts a fresh new spin on tried and true marketing strategies. The combination of proven strategies and tools can be applied today. Alan Dib’s reason for writing this book was to create implementations that lead to massive breakthroughs in your business.
When reading this “Plan,” we recommend that you start with your nine-point outline, then work in the details as you begin to grasp the marketing strategies. Any way you slice it, this book is a fantastic read and a wonderful starting point (as long as you follow through from start to finish)!
Jennifer Meim is a Graphic Designer who works with Entrepreneurs to transfer their vision into fruition. Jennifer has a natural gift of being in tuned with her clients to understand and to see their vision. For at least a decade, Jennifer have supported and worked closely with founders and CEOs to launch their ideas from table talks to tangibles. Jennifer is a self-taught designer, and continuously strive to learn especially with new technologies. Her creative soul and genuine love for people makes her one of the most approachable, dependable, and trustworthy designers in San Diego.