True Generosity: The Gift of a Giving Mindset


When we hear the word generosity we of think of giving our money or our time. Yes these are helpful. Money, time, and other assets all work towards achieving common goals. But there’s another deeper type of generosity that humans are capable of.

This is the generosity of paying immaculate attention. The generosity of not grasping, not pushing away, and not ignoring any aspect of any moment. This is true generosity. Giving the entirety of your being to every situation.

So often we want to get something out of a situation. We want our environment and the people in it to give us joy, comfort, happiness. We want to control the situation to meet our preconceived notion of what the outcome should be.

And while it’s true that business owners must make challenging decisions that affect their desired outcomes, it’s important to maintain your generosity with those decisions.

Generosity in Action

So how does a CEO or sales leader give a difficult problem generosity? A helpful tool is to thank the problem. Sound counterintuitive?

Well, the truth is, the mind doesn’t do well with contradictions. If you’re facing a problem and think, “I’m glad we’re facing this dilemma. What a great opportunity to practice my leadership and decision making skills,” your mind will begin to look for ways to get rid of that contradiction, and will begin to look at ways in which this ‘problem’ is a gift. If you say, “This problem is stressing me out,” guess what your mind will look for them. So by viewing a challenge as your gift, you’re bringing generosity to the situation.

Find the BIG Space

Control, as much as we all want it, is fleeting and illusory. You can do everything by the book and still lose your biggest client. You can have immaculate quality control and still have product issues.

Our usual instinct is to try to command control over the situation. We blame the salesperson or scream at the factory foreman. We construct the situation by thinking, “This shouldn’t be happening.” But guess what, it is.

To be generous, you need to give the situation some space. It may not be your fault, but it is your responsibility. You may not think that’s how it’s supposed to be, but that’s how it is.

Here are some questions you can ask: “What is this situation trying to teach me? What can I learn? What is the best action to take? How do I grow?”

By relinquishing control of the situation, you gain control of your faculties. By being generous to the situation, the situation is generous and begins teaching you.

So being generous isn’t just about giving your money or your time. It’s about relating with each moment as it presents itself. It’s about not wishing people or situations were different, but about fully seeing them as they are, and thanking them for what they have to teach.

So go out there and give the BIGgest gift of all!

Happy Selling,


Chris Stock

Chris Stock+face.jpg

Chris Stock, CEO & founder of DevEvo, is an International Sales Trainer, Coach, Author & Keynote Speaker with over 20 years of sales experience. He has developed the salesforces of global companies such as Google, BMW, Sony pictures and Fujitsu. Hailing from the UK, Chris is currently enjoying the SoCal lifestyle, where actual sun can be found on a beach.

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